My belief and philosophy about collaboration is simple: 1 + 1 = 3. That extra “plus” is what makes a collaboration truly special. True collaboration isn’t just about mixing ideas — it’s about communication, balance, and creating a new identity together.
Everything started with brainstorming and quick sketches. We worked really well together, constantly sharing ideas, solving problems, and pushing the design forward.
One of the biggest challenges was figuring out how to incorporate the iconic Spiki scarf. We both brought our own ideas to the table and experimented with different approaches to make sure the scarf would actually work with the figure while still feeling natural to the design.
As the process continued, Igor kept adding more accessories and design elements, putting his own creative tweaks into the piece. Little by little, the design evolved into something that felt like a true collaboration between both of our identities.
Every detail — from the figure and accessories to the packaging and the entire campaign — was created with 110% passion.
This is what I believe a collaboration should be: not simply putting two names together, but creating something new, unexpected, and greater than what either of us could have created alone.
1 + 1 = 3. ❤️🔥
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